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THE 4 DISCIPLINES THAT DEFINE ME

I bring a diverse toolkit, wide-ranging experience, and proven expertise to every communications, copywriting, and visual design challenge. Think of me as a Swiss Army knife for creative development and production. I've intentionally built a high-level skill set that moves easily across mediums and project types. Over my career, I've worn nearly every hat in creative services, working hands-on in each medium and adapting my execution style to whatever a project demands.

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1 - CREATIVE STRATEGY & DESIGN

I partner with stakeholders, creative teams, and subject-matter experts to translate business objectives into strategic design solutions. My work focuses on aligning visual execution with communication goals, strengthening brand ecosystems, increasing engagement and knowledge retention, and transforming complex content into clear, scalable narratives. I approach graphic design as a part of a larger communications puzzle and construct deliverables that perform across channels and touchpoints.

I bring deep, end-to-end production expertise across Adobe Creative Cloud, enabling efficient concept-to-delivery workflows for digital, print, and motion assets. With a strong foundation in illustration, I develop custom visual languages and proprietary assets that enhance brand differentiation, support storytelling, and improve clarity beyond stock-based solutions.

SOCIAL MEDIA CAMPAIGN - SINGLEFILE
IN-STORE DISPLAYS- ANHEUSER-BUSCH
INTERNAL COMMUNICATIONS VIDEO - MASTERCARD
PRODUCT PACKAGING & FLOOR DISPLAYS
TRADE SHOW GRAPHIC SUPPORT - SINGLEFILE
PRINT MATERIALS - P&G
UI/UX DESIGN
SWEEPSTAKES DESIGN/SUPPORT
TRAINING MATERIALS - P&G
SOCIAL MEDIA CAMPAIGNS -SINGLEFILE
BROCHURE CREATION - MARITZ
ALBUM ART - SONY MUSIC
WEB DESIGN
SHELF TALKERS - WHATABURGER
INFOGRAPHICS- MASTERCARD

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2 - VIDEO/MOTION DESIGN

When the goal is to engage customers and hold their attention, video and motion graphics are often the most effective media for storytelling. I bring a deep, hands-on history with the medium, supported by a strong technical foundation across industry-standard tools for editing, animation, compositing, audio production, and AI video generation. This experience allows me to translate strategic narratives into dynamic visual stories, whether for brand films, product launches, or experiential content, from concept through final delivery.

I work fluently across the Adobe ecosystem, integrating animation, compositing, sound design, and editorial to deliver cohesive, high-quality motion content. My experience extends to character animation and rigging, enabling controlled, performance-driven motion and reusable animation systems. I also incorporate AI-generated assets and automation tools to accelerate concept development, enhance visual complexity, and streamline production, while maintaining strict creative and technical standards that support clear, engaging storytelling.

3 - TRADITIONAL + EMERGING

AI has crept into creative communications in fascinating and unsettling ways. It has started shedding its reputation as an industry pariah to earn a seat at the table. Adobe has woven it directly into Creative Cloud. Higgsfield AI plugs into Photoshop and After Effects. Firefly's in-app generative capabilities are genuinely impressive. The way we produce, design, and delight is shifting.

I jumped in early and found workflows that raise the "wow" factor without crushing the budget — replacing stock houses with quality, targeted assets that help tell the story faster.

What you'll find here is traditional design, motion, and illustration with AI woven in where it makes sense. I don't pick a side in the AI debate. I treat it like any other tool: useful when it's useful, set aside when it's not.

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4 - ILLUSTRATION & EXPERIENCE DESIGN

Illustration has evolved from a supporting skill into a strategic pillar of my design practice and a key driver of brand differentiation. What was once an ancillary capability alongside graphic design has increasingly become the central visual engine of projects. My illustrative approach enables the creation of proprietary, ownable assets and visual systems that clarify complex ideas, elevate storytelling, and build lasting brand equity. My ability to rapidly visualize abstract concepts and translate experiences that exist only in the imagination into compelling visuals has become a significant value add, particularly within product demos and live event environments. By giving form to complex or intangible ideas, I help teams align around a shared vision, elevate storytelling, and create moments that resonate with audiences in real time. This capability not only accelerates buy-in and understanding but also enhances the impact and memorability of experiential and presentation-driven work.

Leveraging both traditional craft and AI-assisted tools, I accelerate ideation, expand creative exploration, and streamline production workflows, ensuring high-quality output without compromising originality or strategic intent. Illustration informs my storytelling at every level, allowing narrative and visual expression to evolve in tandem, creating cohesive, immersive experiences that resonate across platforms. This capability serves as both a creative differentiator and a strategic lever within my overall design approach, driving brand identity, enhancing content ecosystems, and delivering work that is visually distinctive, emotionally engaging, and aligned with measurable communication goals.