I am, first and foremost, a designer, but the definition of that word has expanded considerably over the course of my career. Design, for me, is a point of origin: a discipline that branches into packaging, brand systems, digital experiences, motion, and beyond. It is the evolution across those disciplines and the creative problem-solving each one demands that have shaped my practice and sharpened my strategic instincts.

My career began with print design: packaging, brand development, marketing collateral, and point-of-sale (POS) materials. That foundation continues to inform everything I create, from static brand assets to fully integrated multi-channel campaigns.