Marketing Support

Moving the line with SingleFile

At SingleFile, a technology company specializing in AI-driven solutions for the legal sector, I worked in close partnership with the marketing team to elevate the brand’s presence and resonance within its niche market. My role involved developing and refining messaging frameworks and visual communication strategies that aligned tightly with the company’s innovative positioning. By placing technology at the forefront of the narrative, we crafted a compelling brand voice that spoke directly to the pain points and aspirations of legal professionals. I led the creative direction of campaigns that combined precision messaging with clean, confident design—ensuring every touchpoint reinforced our value proposition. This collaborative effort resulted in a sharper market focus, improved customer engagement, and a meaningful shift in how the brand was perceived by both clients and competitors.

The Brand

Things involved:

Creative Direction
Collaborating closely with key stakeholders, I crafted a creative strategy that skillfully utilized the existing brand assets while incorporating deliberate improvements.

Graphic Design
Helped to expand and enhance the library of graphic assets within the brand. Graphics were strategically designed to support marketing campaigns delivered through digital and social channels.

Video Editing/Production
Assisted in capturing video testimonials and interview-style footage. Skillfully selected and edited the recorded material into impactful, focused segments, optimized for integration with motion assets..

Motion Design
Revitalized brand-approved graphic assets through dynamic motion, effectively guiding the viewers' focus from one topic to the next. Skillfully identified key content to accentuate and introduced captivating transitional elements to flow through each topic seamlessly.