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SOUTHWEST RALLY EXPERIENCE

SOUTHWEST AIRLINES EMPLOYEE ENAGEMENT

For CPG and its client, Southwest Airlines, I designed the spatial layout for an employee appreciation event at Globe Life Field in Arlington, Texas. The process started with hand-drawn floor plan sketches to lock in stage and activation placement within budget, which then informed photorealistic renderings of the proposed staging and scenery. The project culminated in a master floor plan, giving the client a bird’s-eye view of the full experience from concept to execution.

MAIN STAGE

Illustration of a stage with a large screen displaying the text 'The fun-loving tomorrow show tonight' and a crowd in front, with various seating and decor, including Boeing 747 airplane images, heart-shaped symbols, and rings.
Sketch of a Pepsi-themed stage set for a show called 'The Fun-Living Tomorrow Show Tonight', with an audience in an arena, featuring a large Pepsi logo on red curtains and a large screen displaying the show title.
Sketch of a concert stage with a prominent heart-shaped logo, large screens displaying a speaker, musicians performing, and a crowd in front. The stage features Southwest Airlines branding with red, yellow, and blue colors.
Illustration of a concert stage with a band performing, large screens display a singer, and a crowd in front, with a Pepsi logo in the bottom right corner.
Stage set for Southwest Airlines event with a large screen displaying "Southwest Live!" and airline logos, a live band performing, and a seating area with two hosts at a desk. Audience seated in front of the stage, with airport airplanes visible through large windows in the background.
A lively TV game show set inside a sports stadium, with a large audience watching. The stage has bright, colorful lights, curtains, and multiple hosts and contestants. A big screen displays the show's title, 'The Fun-Loving Tomorrow Show Tonight,' featuring a heart-shaped logo.
Band performing on stage at an indoor event with large heart-shaped decorations, large screens displaying the performance, and a crowd of people in the audience.
A large concert stage features a singer with long hair and a black jacket, passionately singing into a microphone with fireworks and bright lights around him. Two large screens on either side of the stage display the singer, with laser lights projecting upward. The audience is visible at the bottom, holding many phones, and the stage is decorated with a large yellow and blue arch.

ACTIVATIONS

An indoor stadium set up for a concert or event with a stage featuring a large screen showing a musician playing guitar, and a Ferris wheel with colorful lights in the background. The stadium has various food stands, a large inflatable slide, and a crowd of people walking around.
A concert stage with a large crowd. On the stage, a band is performing with a singer in a blue dress and two guitar players. Large speakers hang from the ceiling, and a big screen displays the performers. The background features a colorful ferris wheel with a heart-shaped design at the center, and bright lights illuminate the stage and audience.
Colorful Ferris wheel illuminated with red, blue, purple, and yellow lights at night, with a crowd of people in front of it. The image also includes a black and white outline drawing of the same Ferris wheel and the surrounding area.
People gather inside a stadium to watch a brightly lit Ferris wheel at night. The Ferris wheel features colorful, neon lights and has a heart-shaped center decoration. Numerous vendors with signs for snacks, drinks, EATS, and E Pirates are visible, along with electronic billboards and banners advertising Southwest and other brands.
Photo of a Southwest Airlines promotional display at an event, featuring a large illuminated heart with a Kansas state map and heart-shaped icons.
People enjoying an indoor inflatable water slide at an event in a stadium with tiered seating illuminated by string lights.
People enjoying an indoor event at a stadium, with a large inflatable slide labeled 'Avalanche Run' in the foreground, string lights hanging overhead, and food trucks in the background.
Colorful concert stage inside a large stadium with big screens showing musician with guitar, surrounded by a crowd, with colorful graphics and icons overlaid.