ILLUSTRATION IN MOTION

MAKING LINES MOVE

Illustration and video are not separate disciplines — they are complementary storytelling tools. My background in visual art and narrative design positions me to bring a distinctive illustrated dimension to video projects that benefit from a more handcrafted aesthetic.

ROYAL CANIN

ROYAL CANIN VETERINARY TRAINING MODULES

For Royal Canin Pet Foods, illustration served as the primary visual language for a series of scenario-based training modules designed for veterinary professionals. Each module followed fictional veterinary staff through realistic, challenging clinical interactions, combining professional development content with empathetic, character-driven storytelling.

The visual approach was built around evolving sketch animation: line work animated progressively into frame, revealing characters, environments, and narrative moments in a hand-drawn aesthetic. Voice performance supported the visuals as scenes developed, with AI-assisted animation applied to hand-illustrated artwork to add naturalistic movement and environmental realism.

P&G CORPORATE

P&G SCENARIO TRAINING

For P&G, illustration was used to guide viewers through a series of realistic workplace interactions, set within scenarios employees could immediately recognize from their own day-to-day roles. Each scenario depicted both the correct and incorrect approach to handling a specific situation, giving viewers a clear, side-by-side contrast they could learn from. By grounding the training in relatable, character-driven moments rather than abstract instruction, the illustrated approach made the material easier to absorb and apply on the job.

The visual style centered on evolving sketch animation, with line work building progressively into frame to reveal characters, environments, and key narrative beats in a hand-drawn aesthetic. Voice performance layered in as scenes unfolded, while AI-assisted animation was applied to the hand-illustrated artwork to bring naturalistic movement and environmental realism.

MASTERCARD - WHITEBOARDS

DRAWINGS TIMED TO STORY

For Mastercard, I used illustration to simulate a "live" whiteboard-style working session, animating hand-drawn visuals as if they were being sketched out in real time to walk viewers through each topic. The video series spanned a range of subject matter: some were created for internal audiences to inform, guide, and activate teams around key initiatives, while others were delivered to a targeted C-Suite audience to illustrate forward-thinking proposals and strategic direction for the upcoming business year. Each video followed a consistent visual style, and I frequently served as the voice talent as well, making my role on the project as much storyteller as illustrator. Working closely with business leads and subject matter experts, I helped shape the scripts that served as the narrative foundation for each piece, then brought those stories to life visually and vocally from concept through final delivery.

CASE STUDIES