AUGMENTED ART
KENNELWOOD PET RESORTS
Kennelwood Pet Resorts engaged me to transform their facility interiors into visually immersive, branded environments. Working in close collaboration with their internal marketing team, I developed illustrated themes and custom graphic treatments that were produced as large-format vinyl murals, covering interior walls across multiple locations.
At BarK in St. Louis, the project expanded into an augmented reality (AR) experience, developed in collaboration with a specialized programming team. AR triggers embedded within the mural illustrations activated a range of interactive digital experiences: triggered video content, 3D animated characters, and short dog-themed games playable via personal devices.
The integration of original illustration with AR technology was enthusiastically received by both Kennelwood and their patrons. The project garnered local media attention, and I was invited to help present the AR installation on a local news affiliate, bringing the experience to a broader regional audience.
THE BRAND
PRODUCTION OVERVIEW
Experience Design/AR
I provided guidance to the team, determining which elements within the illustrated landscape would trigger specific experiences using augmented reality. Additionally, I identified the necessary assets and animated materials essential to support the seamless execution of the AR interactions.
Motion/Graphic Design
I produced several segments of AR-triggered content that seamlessly emerged throughout the room. Among these captivating experiences were animated canine-themed characters, engaging short commercials, and interactive game assets. These elements effectively immersed the viewers in the experience, vividly bringing the brand promise to life.
Voiceover
I personally contributed my voice to the project by immersing myself in character, embodying the diverse dog characters that adorned the room and were animated to life through AR technology.
Creative Direction
Collaborating closely with key stakeholders, I engaged in defining a creative approach that incorporated brand-compliant visuals, key moments in the history of the brand, and targeted brand messaging.
Copywriting
I lent my voice to the various triggered videos, playing a pivotal role in establishing the tone for the entire experience. This encompassed providing character voices and delivering concise marketing messages that resonated throughout the room, further enhancing the immersive atmosphere.
Illustration
Illustrated custom graphic elements on an expansive canvas, spanning hundreds of feet in diameter. These illustrations adorned both the internal and external walls as well as the entrances and exits of the facilities, leaving a striking and visually captivating impression.
Video Editing/Production
Carefully curating and editing the footage, I skillfully molded existing video content to seamlessly integrate with the overall theme and objectives of the augmented reality installation.
RELATED PROJECTS
ILLUSTRATION IN VIDEO
EXPERIENCE DESIGN