AUGMENTED ART

KENNELWOOD PET RESORTS

Kennelwood Pet Resorts engaged me to transform their facility interiors into visually immersive, branded environments. Working in close collaboration with their internal marketing team, I developed illustrated themes and custom graphic treatments that were produced as large-format vinyl murals, covering interior walls across multiple locations.

At BarK in St. Louis, the project expanded into an augmented reality (AR) experience, developed in collaboration with a specialized programming team. AR triggers embedded within the mural illustrations activated a range of interactive digital experiences: triggered video content, 3D animated characters, and short dog-themed games playable via personal devices.

The integration of original illustration with AR technology was enthusiastically received by both Kennelwood and their patrons. The project garnered local media attention, and I was invited to help present the AR installation on a local news affiliate, bringing the experience to a broader regional audience.

A collage of dog-themed illustrations and phrases including a dog, paw prints, a dog bowl, a paw print, a dog house, the words 'Respect,' 'Trust,' 'Unity,' and 'Pet Spa.' It features playful and motivational elements related to dogs and dog care.
Digital display promoting the Kennelwood Inspiration Studio, featuring the studio logo, a welcome message, and instructions to scan the room with a phone for an interactive experience, with graffiti-style wall art and a TV monitor in a creative space.

THE BRAND

A color palette chart for Kennelwood Pet Resorts showing primary colors and other complementary colors with their PMS, CMYK, and RGB values.
A logo redesign concept for Kennelwood with six variations, each featuring a black silhouette of a dog with a different colored scarf and text indicating different services: Pet Resorts, Daycamp, Training, Boarding, Grooming, and Academy.
Two-page brochure with service standards and style guide usage for Kennelwood Pet Resorts. The left page lists qualities employees should embody, including safe, accurate, courteous, show, accessible, accommodating, welcoming, friendly, relaxing, enjoyable, capable, stimulating, enriching, caring, attentive, and enthusiastic. The right page discusses style guide expectations and features a photo of numerous dogs and some cats in a pet care facility.

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CASE STUDIES