When CPG Agency needed to bring a large-scale employee appreciation event to life at Globe Life Field in Arlington, Texas, the challenge wasn't just creative — it was logistical. The concept had to be compelling enough to build excitement, practical enough to satisfy venue requirements, and concrete enough to keep production on budget before a single dollar was committed to build.

Working alongside the CPG team, I combined traditional illustration with AI image generation to solve all three at once. Detailed hand-drawn illustrations served as precise reference material for the AI generation process — a method that gave us real control over the output, ensuring the imagery accurately reflected the specific activities planned and the actual space they'd inhabit. The result was a suite of photorealistic visuals that could do something renderings rarely do: make a room feel the energy of something that didn't exist yet.

Those visuals became the foundation of a virtual tour experience that walked the Southwest Airlines client through the event as we envisioned it — space by space, moment by moment. By the time the presentation was over, the team wasn't just aligned on logistics. They were excited.